Lodgify is a vacation rental software company founded in 2012 and headquartered in Barcelona, used by more than 20,000 hosts across Europe and North America. It bundles three modules into one subscription:

• Channel manager — syncs calendars, rates and reservations across Airbnb, Booking.com, Vrbo and Expedia through direct API connections. Smaller channels connect over iCal, which is slower and needs monitoring to avoid double bookings.
• Website builder with booking engine — spins up a direct-booking site with integrated payments (Stripe, PayPal) and no OTA commission on the reservations it produces. This is the module that separates Lodgify from pure channel managers like Smoobu or Beds24.
• Lightweight PMS — reservation and guest records, cleaning tasks, and automated messaging over email and SMS.

The portfolio size it fits

The typical Lodgify customer is a host or small property manager with 1–15 units who wants to push direct bookings without hiring a developer to build a site. If you are still deciding whether you even need channel management on top of your OTA listings, our primer on what a channel manager actually does is the faster starting point.

Above 20–25 units — with a cleaning team, an accounts payable process and owner reporting obligations — Lodgify starts showing its ceiling on reporting depth and automation logic. We cover the alternatives for that range in section 06.

Market fit outside Europe

Lodgify is fully usable in the US, UK, Canada and Australia: pricing is published in US dollars, the booking engine takes card payments through Stripe, and the OTA connections are the same worldwide. The one regional caveat is support hours — the company is European, so North American and Australian hosts hitting a mapping issue in their evening will often wait until the next Barcelona morning for a human reply.

Prices are quoted in US dollars, charged per property, and the per-unit rate falls as the portfolio grows. Indicative 2026 structure for a single property on annual billing:

Three things worth knowing before you commit:

1. Monthly billing costs 20–25% more than annual. The prices you see advertised are almost always the annual ones, so build the comparison on the billing cycle you will actually use.
2. The Free plan is not an operating plan. It charges a commission on every direct booking and gives you no API access, which makes it a way to look at the interface rather than a way to run a business.
3. Cost scales with unit count. Ten units on Professional comfortably clears $150–200 per month. Above ten properties, ask for a custom quote — the per-unit price drops meaningfully and the list price stops being the right reference.

Lodgify also runs a free trial for new accounts, which is the sane way to test the booking engine against your own rate structure before paying. Published pricing changes regularly: check the official Lodgify site for current numbers before you decide.

Across Capterra, G2 and Trustpilot, Lodgify holds solid mid-to-high ratings. Aggregating the reviews rather than quoting any single one, the same themes keep recurring.

In the positive reviews

• the direct-booking site pays for the subscription outright for hosts who get meaningful traffic outside the OTAs;
• value for money in the 1–5 property range is consistently rated well;
• onboarding materials and initial setup guidance are appreciated by first-time users.

In the critical reviews

• iCal sync with smaller channels is by far the most cited source of double bookings and drifting calendars;
• automated messaging covers the standard sequence but not actual conversations, so answering guests manually stays a daily cost;
• support response times get uneven at peak season;
• some users report friction when cancelling an annual subscription.

The communication theme deserves a number. For a manager running 5–10 units, replying by hand to off-template guest questions averages 45–60 minutes a day, and more during summer peaks. It is the most concrete operational gap in the product — and one you close by integrating something, not by waiting for a native feature that has not shipped in fourteen years of the company's existence.

Lodgify's most-cited gap — conversational guest communication — is closed through the API today. The Verto integration with Lodgify is live and native: you connect it by pasting your Lodgify API key, with no custom development.

How it works in practice:

1. Property and reservation sync. Verto pulls your units and bookings from Lodgify over the API — whether they originated on Airbnb, Booking.com or your direct site — along with the guest details attached to them.
2. A concierge on WhatsApp. From that point the AI handles guest conversations on WhatsApp 24/7 in more than 25 languages, understanding text, photos and voice notes. Across more than 12,000 measured conversations, 85% close without a human stepping in.
3. Extra nights written back to the calendar. If a guest buys an additional night in chat, Verto blocks that night directly on the Lodgify calendar — calendar write access has to be enabled during setup — and the OTAs update downstream.

One requirement to be aware of: you need a paid Lodgify plan, because API access is not part of the free tier. On the Verto side, pricing starts at €24.90 per apartment per month, setup takes about 30 minutes, and there is no lock-in — you cancel whenever you want. You can see the full feature set on the Verto features page and the current plans on the pricing page.

The division of labour is clean: Lodgify keeps doing channel management, the direct site and day-to-day operations; Verto covers the guest relationship, which is the part Lodgify only handles with templates. If you want to map exactly what can and cannot be automated before changing anything, start with our guide to automating guest messages without switching PMS.