Verto automates guest conversations on WhatsApp: check-in, directions, questions, multi-language, 24/7. The AI concierge built for European short-term rental operators — tested daily on a live pilot network.
How Verto started
Running short-term rentals today means answering guests on WhatsApp 24/7, across multiple languages, in real time. Bookings, pricing, cleaning, calendars — those have been automated for years. Guest communication has not. It’s the last manual piece, and the first thing that breaks when a property manager tries to scale.
Verto was built to close that exact gap. No IF/THEN rules, no rigid templates: a conversational AI with a per-apartment knowledge base, plugged into the official WhatsApp Business API. Built in Italy, tested every day on a live short-term rental pilot network before it reaches customers.
Today Verto autonomously handles over 99% of guest conversations on the properties that use it. Replies under 30 seconds, in 25+ languages, with zero host intervention required.
See the numbers behind the Italian short-term rental market — 20 statistics on Italian short-term rentals.
How we work · Four principles
Verto is guided by four non-negotiable principles. They aren't brochure values: they're rules the team applies in development, every week.
Non-negotiable principle
No side features. No bloat. Obsession with customer care.
Verto doesn't want to solve every problem a property manager has. It wants to handle guest conversations better than you would — and that's it. If you ask us for a feature outside that obsession, the answer is no. On principle.
A public roadmap. Our word written into the code.
We'll never claim Verto does something it doesn't. We're honest about what's in production, what's being built, what's still a wish. The roadmap is public and updated every week.
Priorities are written by hosts, not by VCs.
Every Verto customer has a space to propose improvements. The most requested features move up in priority. No board pushing growth at any cost: just property managers using Verto every day, telling us what they actually need.
It takes the grind. It leaves you the strategy.
Artificial intelligence will free us from the tedium, not from the work we love. Verto takes the weight of repetitive chats off hosts — leaving them energy for strategy, guest experience, and growth.
Why Verto
Verto isn't a translated US product or a repackaged generic chatbot. It's an AI concierge for short-term rentals built in Modena, tested daily on a live pilot network of real apartments, and designed for the European market.
Verto runs every day on a live pilot short-term rental network before it reaches customers. If it breaks, we feel it first — not our customers.
A bug today, fixed today. A requested feature, scoped within the week. The loop between property manager input and shipped release is measured in days, not quarters.
No investors demanding scale-or-die in 5 years. Verto can stay focused on European property managers as long as it takes, without pivoting to a different market or segment.
Product, tone of voice, integrations, and knowledge base are designed for people running short-term rentals in Italy and Europe. Not a localized US product — a product tailored to how European hosts actually operate.
Verto by the numbers
Data aggregated across all properties active on Verto. Updated monthly.
Primary metric
+10,000 conversationsAuto conversations
Of guest conversations closed by Verto without human input — not even an “ok” from the host.
<30 sec
average response time
measured on the last 10k conversations
24/7
Real coverage, holidays and weekends included.
Languages detected and handled automatically.
* Metrics calculated on properties active during January–March 2026. Results vary based on the completeness of each apartment's knowledge base.
What the guest sees
A real conversation handled entirely by Verto on an active property. Zero human intervention from the host.
Modena Moments\u{1F1EE}\u{1F1F9}
via Verto AI · online
Hola! Acabo de llegar pero no encuentro el portón verde 😅
¡Hola Maria! 👋 Bienvenida a Modena. El portón verde es quello a la derecha del bar "Caffè Roma", debajo de la insegna roja. Imposible sbagliarlo 🚪
El código del portón es 4521. Subes al 2° piano, puerta a la izquierda. El WiFi se llama "VertoGuest" y la password es welcome2024 📶
¡Perfecto, gracias!! Ya estoy dentro 😊
¡Disfruta del apartamento! Si necesitas cualquier cosa, escríbeme. Estoy aquí 24/7 🌙
Spanish detected automatically. Access instructions pulled from the apartment's knowledge base. Total time: 47 seconds. The host got no notification — none was needed.
The ecosystem
Verto is built by a small team, backed by an ecosystem of real companies and expertise — a performance marketing agency, a short-term rental company as a testing ground, a design institute.
Performance marketing agency based in Modena. Operating in Italy since 2019, it shares tools, operational culture, and product expertise with Verto.
performadigital.it
Short-term rental and experiences company in Modena. Verto is tested here every day before it ever reaches customer apartments.
modenamoments.it
Teaching partnership with one of Italy's leading design institutes. A steady connection to people studying product and interfaces.
ied.itTrust in 30 seconds
GDPR compliant
Servers in Europe
DPA available
Official Meta Business Partner
Diciassette Srls · IT04131570360
Electronic invoicing (SDI/PEC)
TLS 1.3 + AES-256 encryption
Uptime monitored 24/7
Customer feedback
Feedback collected from property managers currently active on Verto. Anonymized to respect their privacy.
“The first week I was scared. After a month, I'm never going back.”
Property manager · Emilia Romagna
Collected January 2026
“Our communication reviews went from 4.3 to 4.7 in two months.”
Host · 6 apartments
Collected February 2026
All testimonials are collected with the customer's written consent. Names, cities, and business details are published only where explicitly authorized; customers who prefer to stay anonymous appear with role and geographic area only.
Who signs Verto
Industrial designer · Modena, Italy
Industrial designer by training, entrepreneur by trade. Runs Modena Moments — the short-term rental company that doubles as Verto's daily testing ground. Teaches design at IED Milano.
Talk to the Verto team
No call center. Requests go straight to the Verto team: questions, demos, technical doubts, even just curiosity. Reply within 24 working hours.
No credit card. Setup in 30 minutes. Your first guest will get Verto replies today.
