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Data hub · Italy 2026

Short-term rentals in Italy: 20 statistics and data 2026

A curated collection of data on the Italian short-term rental market, with verifiable sources for each statistic. Built for property managers, hosts, journalists, researchers, and analysts who need citable, up-to-date numbers. Updated quarterly.

Last revision
April 29, 2026
Next update
July 29, 2026
Methodology
4 source categories

Data is organized into 4 sections: market size, economic performance, guest communication, technology and automation. Each statistic includes the headline number, a self-contained sentence answering the implicit question, context, and source with publication date.

Section 01

Market size

How many listings, how many hosts, how much the Italian extra-hotel sector is worth.

№ 01

492,000

online listings

492,000 short-term rental listings online in Italy

As of June 2026 there are 492,000 second homes earning short-term rental income with a live online listing in Italy. The number is falling: roughly 508,000 in summer 2025 (June–August average), down from 522,000 in June 2024.

Two figures get conflated here. Online listings are 492,000; the properties involved are around 692,000 according to the AIGAB census presented to the Italian Parliament. A property can simply be unpublished at any given moment.

Source: AIGAB (Italian Short-Term Rental Managers Association) — annual monitoring 2024Published October 2024

№ 02

78%

hosts with 2+ properties

78% of listings are managed by hosts with more than 1 property

Only 22% of Italian Airbnb hosts manage a single listing. The remaining 78% consists of multi-hosts (2+ properties) and professional property managers — a much higher share than the European average of 56%.

Source: AirDNA Market Insights Italy — Q3 2024 reportPublished November 2024

№ 03

€13.4 B

2024 turnover

€13.4 billion turnover for the Italian short-term rental sector

The turnover of the Italian extra-hotel sector — of which short-term rentals represent the majority share — exceeded €13.4 billion in 2024, with +12% growth compared to 2023.

Source: Federalberghi — Italian Tourism Report 2024Published February 2025

№ 04

28%

listings in 3 cities

Rome, Milan and Florence concentrate 28% of national listings

Italy's three main art cities (Rome, Milan, Florence) host approximately 28% of all short-term rental listings in Italy, with Rome leading (over 27,000 active listings in the historic center alone).

Source: Inside Airbnb — Italy dataset October 2024Published December 2024

№ 05

+47%

growth 2019→2024

Market growth of +47% between 2019 and 2024

The number of active short-term rental listings in Italy grew by +47% between 2019 (pre-pandemic) and 2024, fully recovering from the 2020 dip and exceeding pre-COVID levels.

Source: Statista — “Italy short-term rental market growth 2019–2024”Published January 2025

Section 02

Economic performance

Yields, rates, occupancy, revenue distribution and tourism taxation.

№ 06

7.2%

vs 4.1% long-term

7.2% gross annual yield for short-term rentals vs 4.1% long-term

The average gross annual yield of an apartment dedicated to short-term rental in Italy in 2024 was 7.2%, compared to 4.1% for traditional long-term rentals. The spread grows in tourist cities to 5–6 percentage points.

Source: Idealista Reports — “Real estate yield Italy 2024”Published December 2024

№ 07

€132

national average ADR

Average nightly rate €132 in Italian cities

The average nightly rate (ADR – Average Daily Rate) of a short-term rental in Italy in 2024 was €132, with peaks in Venice (€218) and Capri (€340), and minimums in inland southern areas (€78).

Source: AirDNA Market Review Italy 2024Published January 2025

№ 08

64%

average city occupancy

Average occupancy rate of 64% in tourist cities

The average occupancy rate of short-term rentals in Italian tourist cities was 64% in 2024, with marked seasonality: 82% in June–August and 41% in January–February.

Source: AirDNA Market Insights Italy 2024Published January 2025

№ 09

67%

hosts < €25,000/yr

67% of Italian hosts earn less than €25,000 per year

67% of individual Airbnb hosts in Italy report annual revenues below €25,000 per apartment. Only 12% exceed €50,000 annually, a bracket typically associated with professional property managers.

Source: Airbnb Host Report Italy 2024Published March 2025

№ 10

€1.02 bn

tourist tax

The Italian tourist tax passed €1 billion in 2024

Italian municipalities collected €1.024 billion in tourist tax in 2024, +29.1% on the €793.5 million of 2023. The number of municipalities levying it rose to 1,315.

Lazio collects the most (over €300 million), followed by Tuscany (€121 million) and Lombardy (€114 million). Rome alone accounts for €292 million; Florence and Milan for about €76.5 million each.

Source: JFC — National Observatory on the Italian tourist tax2024 final figures, published April 2025

Section 03

Guest communication

How many messages, on which channels, and what guests really expect.

№ 11

8–12

messages per booking

A short-term rental booking generates 8–12 messages on average between host and guest

From the first inquiry to the final review, a short-term rental booking in Italy generates an average of 8 to 12 messages exchanged between host and guest. Properties with more articulated services (parking, pets, special check-in) reach 18–25.

Source: Verto AI estimate — internal sample of 1,500+ bookings managed, January 2025–March 2026Published April 2026

№ 12

98% / 22%

open rate WhatsApp vs email

WhatsApp has a 98% open rate vs 22% for email

Messages sent on WhatsApp have a 98% open rate within 5 minutes, compared to the 22% average for transactional emails in the travel sector. 90% of replies arrive within 90 seconds.

Source: Meta WhatsApp Business Platform + Statista Email Marketing Benchmarks Travel 2024Published June 2024 (Meta), May 2024 (Statista)

№ 13

60–70%

repetitive questions

60–70% of guest questions concern repetitive information

Between 60% and 70% of messages an Italian property manager receives from guests concern repetitive information: address, check-in/out times, Wi-Fi password, parking, house rules, local recommendations.

Source: Verto AI estimate — analysis of anonymized conversations, April 2025–March 2026Published April 2026

№ 14

+9%

revenue per +0.5★

One additional average review raises host revenue by 9%

Increasing the average review score by 0.5 stars (e.g., from 4.3 to 4.8) is correlated with an 8–9% revenue increase on the same properties, primarily due to higher placement in Airbnb and Booking algorithms.

Source: AirDNA — “Reviews Impact on STR Performance” 2024Published September 2024

№ 15

71%

guests expect < 1h

71% of guests expect a reply within 1 hour

71% of Italian and international guests expect a host reply within one hour of sending a message. 34% expect it within 15 minutes. Failure to respond on time is the leading cause of negative reviews not related to apartment conditions.

Source: Airbnb Guest Experience Survey 2024 + Verto AI internal analysisPublished November 2024 (Airbnb), April 2026 (Verto)

Section 04

Technology and automation

How many property managers use AI, how many requests it can handle, and what the ROI looks like.

№ 16

23%

PMs with generative AI

Only 23% of Italian property managers use AI automation

In 2025–2026, only 23% of Italian property managers with 5+ apartments use generative AI-based automation tools for guest communication. The remaining 77% still manage messages manually or with rule-based templates.

Source: AIGAB — “Technology and digitalization in Italian property management” survey 2025Published October 2025

№ 17

15–22 h

weekly on messaging

A property manager with 15 apartments spends 18 hours a week on messages

An Italian property manager with 10–20 apartments dedicates on average between 15 and 22 hours per week to manual guest messaging, equivalent to a part-time FTE or about 45% of total operational time.

Source: Verto AI estimate — survey of 87 Italian property managers, March 2026Published April 2026

№ 18

85%

autonomous handling

AI automation can handle 85% of requests without human intervention

Property managers using a generative AI concierge (not rule-based) automate on average 85% of guest conversations without requiring human intervention, escalating critical or ambiguous requests to the manager via push notification.

Source: Aggregated operational data from Verto AI — 12,000+ managed conversations, January 2025–March 2026Published April 2026

№ 19

25+

languages spoken

Italian and international guests speak 25+ different languages

Conversations managed by Italian property managers occur in at least 25 different languages: Italian (38%), English (29%), German (12%), French (8%), Spanish (5%) as the top 5. The remaining 8% is distributed across Russian, Polish, Dutch, Czech, Mandarin, Portuguese, Ukrainian, Romanian, and others.

Source: Verto AI operational data — language distribution of conversations, 2025–2026Published April 2026

№ 20

4.2x

ROI in 12 months

Average ROI of an AI concierge for short-term rentals is 4.2x in 12 months

Italian property managers who adopted a generative AI concierge in 2025 report an average 4.2x ROI within 12 months, calculated on time savings (78%), reduction of negative reviews (12%), and revenue increase from automatic upsells (10%).

Source: Verto AI estimate — 47 Italian customers with at least 6 months of usage, March 2026Published April 2026

Methodology

Where these numbers come from

The statistics on this page come from four categories of sources:

  1. 1. Institutional and industry-published — ISTAT, ANCI, Federalberghi, AIGAB, ENIT — quoted with publication year and link where publicly available.
  2. 2. Third-party market operators — AirDNA, Idealista, Inside Airbnb, Statista — commercial sources publishing public-domain aggregate data.
  3. 3. Technology platforms — Meta WhatsApp, Airbnb Host Reports — official data published by the platforms themselves.
  4. 4. Verto AI estimates — aggregated and anonymized data from real Verto AI platform customers, calculated on declared samples. All Verto estimates are based on a minimum of 47 property managers or 1,500 bookings and are explicitly indicated as such (statistics 11, 13, 17, 18, 19, 20).

Numbers are rounded for readability. Percentages are calculated on the declared sample total. Monetary statistics are expressed in euros at the reference year exchange rate. For granular data or custom extracts, contact info@vertoai.it.

Recommended citation (APA)

Verto AI. (2026). Short-term rentals in Italy: 20 statistics and data 2026. https://www.vertoai.eu/italy-short-term-rental-data

If you use this data in articles, reports, presentations, or research, please cite the original source (ISTAT, AIGAB, etc.) for third-party statistics and cite Verto AI (vertoai.it) for aggregated estimates produced by the platform. Published under CC BY 4.0 .

Verto AI features

WhatsApp AI concierge, multilingual, analytics.

Short-term rental glossary

Technical terms: ADR, FTE, multi-host, RevPAR.

Resources for property managers

Guides on automation, WhatsApp, revenue.

Compare Verto AI

How Verto stacks up against the leading PM tools.

For property managers

If these numbers feel familiar, there is a shortcut.

The 18 hours a week on messages (statistic 17), 60–70% repetitive questions (statistic 13), 71% of guests expecting a reply within an hour (statistic 15) — Verto AI was built to solve exactly this.

Discover how Verto AI worksRead the blog
Page maintained by Francesco Noli, founder of Verto AI. Quarterly updates. Last revision: April 29, 2026.